Burberry With Love Christmas 2013 Ad Campaign
Burberry are good at showing the Christmas spirit. Tilted 'Burberry with Love,' the British label has unveiled its seasonal campaign, featuring – both video and print ads – the theme of souvenir giving and holiday cheer with a selection of luxury gift ideas for men and women. Based around 'the art of giving and the idea of shared festive love', the video depicts a romantic scene of two trench-coated lovers shopping for Burberry items to souvenir their adorable infants, also clad in Burberry's winter wares.
The campaign creates a festive mood: the craziness of buying gifts before Christmas on a snowy twenty-four hours, marking the culmination of an entire year of Burberry'south love and romance. Through the impress entrada, the characterization's stunning images bear witness their new products being dropped from the sky on golden balloons. A cloudy London skyline at sun rise provides the perfect properties for the advert with snow-topped roofs adding to the festive element. As well the gifts from Burberry are wrapped in festive beige packaging is another reminder that Burberry is the right choice for a bully gift.
As for the video campaign, information technology surely is the brand'southward nearly festive concoction to date as information technology shows the festive vibe of cue snow falling, snowball throwing and many a close-up of the sumptuous ribbon-wrapped gifts. As the dulcet tones of Tom Odell are heard as accompaniment, rosey-cheeked, beautiful kids are playing in fluffy white snow on Regent Street, London, while loved-up couples with their trademark checked umbrellas are battling through the white stuff to buy piles of gilt nowadays boxes.
This being Burberry, of course, we're not only talking about straightforward print and video ads. The theme was first introduced in February with the Burberry Prorsum men'southward and womenswear Fall Winter 2013 collections, where the heart motif was prominent in the collection. The campaign also encompasses a full festive takeover across all of its social media – including a 25-24-hour interval countdown to Christmas on Instagram – plus special events in London's Regent Street and Covent Garden stores to coincide with the switching on of the festive street lights.
Source: https://www.gorgeautiful.com/burberry-with-love-christmas-2013-ad-campaign/
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